Tuesday, 17 January 2012

My Main idea for Advertisment

In our advertising group we were given the task to create a 45min advert for Coka Cola. We started off by brainstorming ideas that first popped to our heads, Then we started tweaking each other’s ideas until the idea seemed good and effective. We got our main inspiration from an existing advert, and a music video. Concepts that we aim to apply to our advert from the music video is the olden styled, black and white filming techniques, as well as the policeman character. Our idea for advertisement is for it to begin with John Pemberton inventing and tasting Coca-Cola. He is ecstatic and creates a loud cheering noise. Then a policeman appears to find out what the commotion is all about. The policeman wants to taste the coke but John Pemberton won't hand it over. The police man starts chasing John Pemberton to get the mysterious drink. This section will be in black and white, will be mime with old fashioned music and with titles showing the dialogue to make it seem the year 1886. As the policeman is chasing John Pemberton the background changes too scenes progressively through time. The colour quality progresses as well.
The ending will then show backgrounds of previous Olympics and the partnership logo. We  will need to use the green screen throughout this so we are able to apply different scenes to the background.

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